We Invest In Your Future

Investing The Winans Way

Grow With Us

Your Growth Starts Here

Our Beliefs

The foundation of our investment style is rooted in the following beliefs:

History is an important tool.

We have to learn from the past and acknowledge that the current economic and investment environment has much in common with where we’ve already been. U.S. and world governments will use nearly identical fiscal and monetary policies to deal with changing conditions, and the investing public is driven by greed and fear. Too often, investors don’t take sufficient time to appreciate economic and investment history, which in turn produces the same financial mistakes as the past. The phrase “It’s different this time” regularly leads to ruin. We long ago decided to respect the past. Yes, there are differences, but there are many, many similarities.

Prices generally move in long trends. And prices guide us on what we can expect from economic and financial data.

Technical analysis should be a cornerstone of market and investment research. Although some investors may view charts as having little value, we believe quite the opposite. Technical indicators can, and should, be used to identify the direction of current trends, as well as potential changes in market conditions.

Investment risk is relative.

All people, regardless of age, education, background and personality, have different tolerance for financial risk. Not everyone is cut out to be an active investor, and that’s perfectly acceptable. As long as an investment portfolio matches an investor’s temperament, long-term investment success can be achieved. There is no one best investment that will work for every investor. What’s important to understand from the beginning is that investments essentially fall into one of two categories — owning for long-term growth or loaning for investment income. Common stocks, REITS, bonds and preferred stocks all have strengths and weaknesses, and we’ll help you understand how they may perform in various economic conditions.

An investment strategy requires both an offensive and defensive plan.

Investment success is much more than beating the market. It requires a disciplined strategy with a predetermined performance goal, a logical asset allocation, a proper investment-monitoring system and a policy for re-balancing one’s holdings. Similar to sporting events, victory comes from executing a solid strategy with a good offense and an effective defense, seldom only one or the other.

Fads come and go. Sometimes, the same ones come again. And go again.

Think back to what we said on the importance of remembering our history. On Wall Street, investment themes are constantly being re-packaged. During the 1920s, buying equities with high levels of margin debt was normal among everyday investors. In the bull market from 1982-2000, the notion of buying and holding stock mutual funds, based on the efficient market hypothesis, became a common strategy for many investors, big and small alike. Unfortunately, these strategies didn’t necessarily work well for those same investors during the ensuing bear markets. Common sense goes a long way in investing. What’s popular in the press might or might not.

Background Image: Winans Legacy Stock Index (Symbol: WILSI)

Our Process

“The best track record is client satisfaction.”

When you become a Winans Investments client, we develop a comprehensive plan built around your unique goals and circumstances. Put your faith in our team, and you’ll receive in return:

‣ Commitment to performance through growth and income investments
‣ Active management that reduces your risk
‣ Portfolio customized for your needs
‣ Independent financial research
‣ Personalized client-servicing

As an active manager with expertise in common stocks and real estate investment trusts for long-term capital appreciation, and corporate bonds, municipal bonds and preferred stocks for investment income, we integrate market and investment analysis to determine when to invest and what to invest in.

Market Analysis – When To Buy Or Sell

Market analysis provides insight about the current investing climate as well as possible threats in the near future.

As the developer of the Winans Preferred Stock Index, Winans Real Estate Index, Winans-GFD International Real Estate Index, and Winans Trend Indicator (Patent Pending), Winans Investments has a strong reputation in market analysis. We actively monitor the long-term trends of the stock, bond, and real estate markets to detect any changes that would cause us to shift our overall investment mix.

An important key to our investment program is that our clients allow us to maintain large cash positions when our market analysis is negative. Indicators such as the S&P 500 Index or the Dow Jones Corporate Bond Average declining below their 200-day moving averages might trigger this decision.

Investment Analysis – What To Buy Or Sell

Growth Investment Selection (Common Stocks, Real Estate Investment Trusts)

Most investment advisors focus on fundamental analysis. We use a blend of fundamental, quantitative and technical analysis in our investment selection process. Since the main objective in growth investing is price appreciation of our investments, Winans Investments’ research focuses on the long-term historical performance of a company’s stock. We believe that stock price movement leads all other financial and economic information.

Our typical growth portfolio has a diversified mix (between 20 and 40 holdings) of US-based companies from various industry groups that have a medium to large market capitalization. Exchange traded funds are typically used in smaller portfolios.

After an investment candidate has passed our screening criteria, we actively monitor it. We seek buying, loss reduction, and profit-taking opportunities for the growth investments and their listed options.

For advanced investors, Winans Investments has developed sophisticated strategies with a goal of enhancing total return or hedging the portfolio during a major market decline by using margin, short sells, and listed equity options in both taxable and nontaxable accounts.

Investment Income Selection


Bonds and Preferred Stocks

We have strong capabilities in both fixed-income and equity-income investments. In fact, we literally wrote the book on preferred stocks.

Our objective of income investing is to provide a projected annual income with low volatility in prices.

We have created a proprietary system to rate and monitor the issuers of preferred stocks and fixed income. We review and compare the issuer’s fundamentals with our pre-established financial standards on a quarterly basis, or if there are unusual corporate developments that could affect an individual investment.

Our typical income portfolio has a mix of 15 to 30 corporate bond and preferred stock holdings. Maturities are laddered between 2 and 10 years and are held to maturity or call date. Diversification is key to minimizing the default risks. We diversify by issuer, industry, maturity and investment type, corporate bond versus preferred stock.