Serving Investors Since 1992

Our Story

Ken Winans left a promising career with Merrill Lynch and started Winans International in 1992 with seven clients. He envisioned an advisory practice that would be different from other investment firms, with a view of countering the impersonal, one-size-fits-all approach. By providing innovative investment solutions, made possible through his own research, he believed he could design individual portfolios to meet the individual needs of each client.

Today, Winans Investments manages equity and fixed-income investments. We know that investing successfully in rapidly developing economic situations requires complex knowledge, experience and significant time.

Many people try to manage their own investing in order to save money on fees. That’s understandable. However, they sometimes find that the constant barrage of news, earnings projections and tips streaming in from the Internet and on television doesn’t provide a hoped-for solution — in fact, they might be left with even more uncertainty. Still worse, individual investors have a tendency to panic at the first signs of trouble, abandoning what may have been a solid investment strategy.

At Winans Investments, we’ve proven our ability to invest in a variety of economic conditions, as our track record shows. We utilize multiple security types to take advantage of changes in the investment world and to meet our clients’ goals and comfort levels. We’re experienced with long positions and hedging techniques involving:


Common Stocks

Real Estate Investment Trusts (REITs)


Bonds (Corporate and Municipal)

Preferred Stocks


Active Management Reduces Risk

Other advisors may adhere to a policy of being 100% invested, all of the time, while not paying proper heed to the entirety of the investment climate. We believe the primary job of an investment advisor is to meet the client’s overall investment goals during good markets and to minimize losses during bad markets. Our position is that knowing when to buy or sell can be as important as knowing what to buy or sell.

Through our proprietary market analysis, we actively monitor the long-term trends of the stock, bond and real estate markets. Doing so enables us to detect changes that may cause us to shift our overall investment mix. In some situations, we may turn defensive, temporarily keeping a large amount of cash out of the markets until favorable opportunities return. The primary goal is to allow our clients to take profits in a bull market when their goals have been exceeded and to buy during a bear market when opportunities exist.

Customized Portfolios

Through our system, we can invest to meet the evolving needs of our individual clients. Winans Investments customizes portfolios by setting investment goals and asset allocations determined by the risk tolerance and personal needs of each client. Each portfolio is assigned a fixed, five-year cumulative performance goal. This goal is based on the long-term historical returns of growth (common stocks and real estate investment trusts) and income (bonds and preferred stocks) investments.

We’re not focused on short-term capital gains for higher gross quarter-to-quarter performance — that would only put our clients in the position of paying unwanted taxes at the end of the year. At Winans, we pay close attention to after-tax returns where emphasis is placed on investment quality, rather than short-term trading to achieve portfolio growth. We also emphasize investment placement within taxable and tax-deferred accounts to maximize after-tax returns.*

Personalized Client Servicing

Too many wealth managers, financial planners and stock brokers are merely middlemen between the clients and the people actually managing their investments. At Winans, our clients have direct access to our client-servicing team, as well as our portfolio-management team.

Additionally, we sometimes work with our clients’ other advisors, such as accountants, attorneys, pension administrators and insurance agents, through all phases of the financial process in order to develop an all-encompassing strategy.

*We neither provide nor offer tax advice. You should consult your tax professional before engaging in any planned financial transactions that may have tax implications.

Independent Financial Research

We believe that being both an investment management and research firm gives us an edge. Ken pioneered the development of several investment indexes and technical indicators, including the Winans Preferred Stock Index (WIPSI)™ and the Winans Real Estate Index (WIREI)™ (patent pending).

View Research

The Team

Kenneth G. Winans, CMT, MBA

President, Founder & Chief Investment Officer

ken-winans-desk_1400An investment management pioneer, an award-winning author, and an active philanthropist. Ken Winans has conducted landmark investment research and designed creative investment strategies while serving as a portfolio manager, investment analyst and financial writer. As one of today’s investment strategists, he is a regular guest on TV and radio shows nationwide and has had much of his investment research published in headline articles by leading websites, magazines and newspapers.

Winans writes a column for Forbes and can often be heard on radio stations. He also has written two books.

Winans holds a Masters in Finance from the University of San Francisco, a BA in Business Economics from the University of San Diego and is a Chartered Market Technician (CMT).

He is a long-time resident of the San Francisco Bay Area and serves on the board of several non-profit organizations.



Marc G. Edwards, B.S.

Director/Senior Portfolio Manager

After graduating from the University of Miami in 1972, Marc Edwards held many positions in the investment business throughout his career on Wall Street; including V.P. at Dillon Read & Co. and Drexel Burnham Lambert. In 1987, Edwards was recruited by Smith Newcourt & Co., Inc as Executive Vice President and Director to run their equity sales, research, and trading business in the U.S. Merrill Lynch acquired Smith Newcourt in 1995 and Edwards was appointed as Managing Director and Co-Head of Non-U.S. Equity Products in the U.S. After Merrill, Edwards served as Executive V.P. at Daiwa Securities America. In 2005, Edwards joined Van Cleef, Jordan, and Wood, Inc., an RIA in New York where he was a partner. In 2009, he joined Winans Investments as Managing Director Portfolio Management and Partner.

Peter O’Neill

Jr. Portfolio Manager

Peter graduated with degrees in Economics and Mathematics from The Catholic University of America in 2012. Since then, he has worked for two Asset Management Firms based out of Manhattan, New York and has 6+ years of industry experience. Peter is originally from Bronx, NY and moved to the Bay Area with his Fiancée in 2017. During his free time, Peter enjoys playing basketball and watching sports. Peter started with Winans Investments in 2018 as a Junior Portfolio Manager specializing in Fixed Income Investments.

Priscilla Armstrong

VP of Business Development & Portfolio Administration

Priscilla spent 20 years in the Medical field before she decided to come over to the exciting world of Investment Management in 2015. She leads our Client Services Department where she is responsible for account processing and execution of client transactions. Priscilla also ensures that the back office operations run efficiently and effectively. Born and raised in California, Priscilla currently resides in the North Bay with her Husband and two Sons.

Gabe Anderson

VP of Client Services & Portfolio Administration

Gabe graduated with degrees in Finance, Marketing, and Psychology from Bloomsburg University of Pennsylvania in 2016. He grew up in Pennsylvania and moved to the North Bay in March of 2017. Gabe has 2 years of experience in the Financial Industry and 5+ years of customer relations experience. He joined the Winans team in 2018, working in client services and portfolio administration as well as assisting the trading team.

Amy McGovern

VP of Marketing

Amy spent 14 years in the legal field and 4 years in mortgage and real estate before she decided to embark on her new career here at Winans Investments. She is our Vice President of Marketing where she ambitiously cultivates relationships, prepares press releases while executing and maintaining all social media and marketing campaigns. She participates in trade shows while overseeing the marketing of our sub-advisory programs with TD Ameritrade while helping with compliance on the back end. During Amy’s free time she enjoys working out, catching a Giant’s game, and spending time with family and friends. She currently resides with her teenage son.